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Project Avarosa

SK’s Bid to Support Diversity in Esports

We operate at the heart of generation Y and Z and take our social responsibility very seriously. We actively promote youth development, equal opportunities and diversity - and try to lead by example every day through our Project Avarosa.


The Launch

Promoting diversity in esports is a long-standing aspiration of SK. Back in the 2000s, we were one of the first esports organisations to bring an all-female team to the starting line.

In 2021 we decided to build upon those experiences and begin the scouting process for a League of Legends team consisting of women and non-binary players. 


League of Legends Avarosa in 2022

After working with an expanded team roster in the first months of the project, we settled on the five players who would represent SK Avarosa in 2022.

The team went on to win all of their games in their first Prime League split together and got promoted to a higher division for the upcoming season.

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Expanding Avarosa in Brawl Stars

Our ambitions for diversity in esports don’t stop with League of Legends.

That’s why we scouted players for our second Avarosa team - this time in Brawl Stars, a title that we have been at the forefront of and in which we work with coaching staff that can contribute immensely to the growth of young aspiring talents.

We are proud to work with amazing brands and people.